Bringing attractive and responsible fashion, as well as improve the customer's experience, are Zara's priorities
Zara’s story begins with the opening of our first store in the Spanish coastal city of A Coruña in 1975, an early milestone in our company’s long history. Over the years, Zara has remained faithful to its core values, expressed simply in the same four key words that define all our stores and online platforms: beauty, clarity, functionality and sustainability.
Nurturing a highly intimate relationship with its customers, Zara’s designers respond instinctively to their changing needs, reacting to the latest trends and constant feedback received across its Woman, Man and Kids collections, to deliver new ideas in the right place and at the right moment. 
Further enhancing the quality of our customer service, Zara stores also include Radio Frequency Identification Technology (RFID), using cutting-edge systems to track the location of garments instantly and making those most in demand rapidly available to customers.
Zara’s Join Life collection and the eco-stores are two examples that underline the brand’s unwavering focus on sustainability and improved customer experience. These developments have been further enriched by a range of new and innovative projects, such as the installation of clothing recycling containers in-store and a scheme providing for free at-home collection of used garments to complement the delivery of online orders.