Launched in 1983 as a casual outdoors weekend collection, Weekend Max Mara has evolved into an authentic Italian lifestyle brand with a unique identity. Today Weekend Max Mara’s wide-spanning collections of ready-to-wear and accessories effortlessly balance currency and continuity. The contemporary and sophisticated selection fuses formal and informal with a multi-occasion casual elegance for open-minded, cultured, and free-spirited women whose individuality is beyond fashion, above trends. As part of the brand’s ongoing drive, Weekend Max Mara introduced its Signature Capsule collections, designed, or inspired by a renowned creative who each season interprets the house codes creating a unique wardrobe with a distinctive point of view.