ABOUT SWATCH

Positive provocation and joie de vivre made in Switzerland: since its founding in 1983, Swatch has shaken up the watch industry. Thanks to its striking designs which always reflect the zeitgeist, Swatch is one of the leading watch manufacturers and the most sought-after brands in the world – and has always stayed true to itself. The watchmaker continues to surprise, whether with regularly released new models or special collections. Swatch thinks and acts in a revolutionary way, evident from its early involvement in action sports, art, and music.