The brand Intimissimi launched in 1996 and is currently the leader in the lingerie market for both men and women. It consists of five categories, covering the entire range of customer needs. The Lingerie series fascinates with its fashionable proposals in tops, baby doll and lingerie sets. The Basic series meets consumers’ daily needs with classic and timeless designs and colors. The Knitwear series offers jerseys, dresses and coats for everyday use. The Easywear series includes homewear, nightwear, robes and bodysuits. Finally, the Menswear series includes boxer and briefs in classic and funky designs, t-shirts, homewear and blouses.